The ease of use. The ability to create forms for specific needs. The ability to have multiple templates for the same process. The ability to customize forms for specific needs. Some of the form customization options are limited. The ease of use to employees and the ease of use to users who need to complete tasks for the company. Overall, I feel that Sparkrock 365 is a great tool for any company that has employees on the go. It is easy to use and employees love it. I have never run into any problems with implementation. We are able to manage our employees on the go by using Sparkrock 365.