We were getting press releases sent out but not having any engagement or results (clicks/traffic) for them! I believe that we are now seeing more activity when it comes time send our updates & announcements through Blast Media team as opposed of just sending directly into blogosphere etc..
BlastMedia has been great at connecting us as we are trying out different channels of communication for our new product launch! Communication across multiple touchpoints including social platforms like Twitter- which have really helped connect people that otherwise wouldn't be able reach directly via email or phone calls etc.- very excited about working together going forward over this upcoming year's marketing plan/launch!!