The ability to see every aspect of our business in one place. I can easily navigate through all aspects of my account. The customer support is excellent! They are always willing to help me with any question or concern I have. If you're looking for an easy way to manage your social media accounts, this program will be perfect for you. It does take some time getting used to but once it's set up everything runs smoothly. This software has helped us reach more customers by allowing us to interact directly with them via Facebook and Twitter.