I like how easy it was for users of all skill levels to learn, use, and maintain models in ModelShop. It's not always intuitive, so there are some times when you have to search around for what you're looking for. The customer support team at Modelshop were very helpful and made sure we had everything we needed! They also helped us solve our problems as they arose during implementation. We used Modelshop to help with forecasting sales using historical data from a previous year. This allowed us to make more accurate projections than if we relied solely on historic trends.