Doesn't look like genuine 3M to me. On the left is TrueCut TrueGrips, and these are also 3M decals. It is transparent and easy to clean. On the right is this product, it is opaque white and made of a different material. I tried it on a smooth plastic surface and it was so difficult to remove. On the other hand, TrueGrips is very easy to remove and leaves no adhesive residue on the surface. While the grip of this product is okay, I wouldn't risk using it on my expensive quilting rulers.
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