Unfortunately, my expectations for Rodelle's vanilla were not met. The flavor was average at best, despite the company's claims that it sources from the "world's finest growing regions" and that it is hand-crafted in small batches. Instead of an explosion of fragrant, decadent flavor, I got something flat and uninteresting. I didn't pick up on any of the nuanced flavors that usually accompany premium vanilla. How disappointing! If you want to add real flavor to your baked goods, you should save your money and try a different variety.