The color itself was good and expected and definitely colored my hair. However, after I washed the color off, there wasn't even a hint of purple left. I have medium brown hair and I have previously dyed it a darker color that faded but I couldn't even see the purple at the roots where there was significant new growth. I was really hoping for a nice purple shimmer and wasn't expecting a bright purple, but it's actually just black. I've been coloring my hair for about 20 years and the color always lasts, so it's hard to imagine that this has anything to do with my hair specifically. Addendum: The color faded after a few weeks. I've never faded black out of my hair before. One of the characteristics of black hair that defines youth is that it cannot be easily washed off over time. This product basically did nothing.
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