I like that you can use it for any of your campaigns, whether they be social or email marketing but also because we are able track all customers in one place! It's not always easy when using many different platforms so having everything together is really great!! Sometimes there might seem as though some things aren't working quite right (like sending emails) which could potentially cause issues with our data collection process however this doesn’t happen very often at least from my experience while still being fairly new here - maybe try out their free trial first? We have been tracking leads generated through Facebook ads since early 2017 & haven' t had an issue yet where people don'';t end up signing-up/ purchasing what was advertised online via facebook adverts etc due mainly thanks to crowdpower helping us collect more information about them before hand :).