I have never used this toothpaste. It's very runny, so be careful when you first open the tube to squeeze. I wasted a bit of the product the first time I used it because I didn't expect it to come out so quickly! This type of toothpaste reminds me of a coconut oil mouthwash. The coconut oil and aloe vera in the formula give it a very soft gel texture and feel, making it very soft and not abrasive at all when brushed. I have sensitive gums and there is no discomfort using this toothpaste. The ingredients are all natural and organic, and I don't feel like I'm putting a bunch of other harsh chemicals in my mouth. The aroma and taste of mint is very mild and natural. Not the fake mint smell that many products have, but more herbs. Overall I really like it, but for people who expect more paste or a really strong toothpaste taste and smell it may take a while to get used to. Thanks to oils and aloe vera, you get a pleasant polishing feeling after use. It's also nice to support a company that isn't cruel (no animal testing). Glad I tried it and would order again if the whitening proves effective with my many cups of coffee and tea on Teeth Day.
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