This is a genuine Denso reel made in Japan. Unfortunately I didn't have to change mine, it turned out there was water in my cylinder which had shorted out the spark plug, I just had to dry it out and add red safety grease for insulation. Now I only have it as a spare, which means I never have to replace it unless I somehow lose it. This is definitely the right choice for the 1st gen Scion xB.
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