Let's be realistic here, Horween Genuine takes 6 months to make in the United States, is used in higher price range luxury products, and certainly not available this cheap from an overseas product.However, potential false advertising aside, this strap is definitely some kind of full grain leather.
It smells the part, it feels the part, and my strap even had a slight blemish scar from some branch/thorn that caught the animal this leather came from. This watch strap will do nicely.
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