This software is very easy to use! It has been helping our firm build an up-to-date list for our sales team as they have access from anywhere in order send mass emails with no need. I would recommend this tool if you're looking into having your own marketing department or want help managing/creating campaigns etc. Our main goal was trying to have more accurate data so we can find ways improve customer service. I like how easy it is for you to create your own campaigns with this tool. It's so intuitive! There really isn't anything i don't love about it. I wish there were more templates available but other than that everything works great! We have been able to use the platform to launch several different types of marketing projects such as email blasts, direct mailers, etc.