The tool is very easy to use, it's customizable, and it offers A/B testing features that are just perfect for our needs. It also has a great community of helpful users willing to answer any questions you might have regarding their product. The dashboard can be customized, but this option is not available initially. I would definitely recommend this tool to other businesses that require analytics and testing. We needed an analytics software that was affordable, flexible, and had great customer support. This tool has all three of these things! It also has a great community of helpful users who are always ready to answer any questions you might have about their product.