I like that it's very simple to use -- all you need are 3 clicks! It allows me to do most of my report building in one place instead of having to go through multiple programs or tabs. The fact that this product integrates with other ad platforms makes tracking campaigns across channels much easier than using separate tools. There can be some lag time when pulling data from the Google API so try to avoid large reports. We're able to track conversions via different channels (Facebook, Twitter) into our main website channel. This has allowed us to better identify which sources have higher conversion rates versus lower ones.