I don't like thinking about things until we've had enough. We bought this as a gift mid 2019 which ended up being duplicated. We already have KitchenAid so I kept it thinking it would make a good Christmas present but after a few weeks I got curious and opened it up. The KitchenAid is a fantastic stand mixer but after using it I tell people that if you need a KitchenAid you already know about it and if you don't know you need it I would buy one of these. . First, it's smaller, easier to pack and a little quieter, probably because it's smaller. It has the same stirring motion/action as KitchenAid. It costs less. It easily handles the stickiest, toughest dough without breaking a sweat. Compared to KitchenAid, the bowl is taller/narrower which means you have to stop the mixer and tilt your head to scrape the sides of the bowl, but that's only slightly annoying. It's plastic, but we haven't had any problems with it so far. Likewise, the KitchenAid dough hook seems to be sturdier, but then again, I've had no problem making dough in Hamilton Beach. It also doesn't support attachments. So it's become a trademark for me - if I just need to mix something, I use a Hamilton Beach Blender 90% of the time, not a KitchenAid. For basic mixing tasks, KitchenAid doesn't offer any advantages that I can see. If I need to shred meat or use a spiralizer attachment, I use the KitchenAid. When I want to make pasta I prefer the Hamilton Beach and Marcato Atlas 150. The reason I'm comparing them to KitchenAid is because that's the standard people compare tabletop mixers to, but if you just want cakes, cookies, bread etc. Seriously look at this model, so far it has been excellent.
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