The best part is that it’s easy to set up, as well as use for both visitors & clients! We can easily track where our customers are coming from via Google Analytics (where we also have this tool). It doesn't allow you to see which pages people visit most often or how many times someone has visited certain areas of my website. However I do believe there should be more features added in order to make tracking easier such as having links within an email sent out by visitortrack so when users click those their data gets tracked too. Also being able to sort results would help with finding specific information about new leads/customers quicker than doing research yourself. Tracking all our customer visits and ensuring everything is working correctly.