I like the fact that it has a great number of tools, which are very useful for businesses in general and marketing in particular. The platform has proven to be very successful from a sales perspective, which means that we get more customers and therefore higher revenue. It also helped us increase our customer satisfaction, since our clients know they can trust us with their data. The system is very easy to use, if you have a little knowledge of how to navigate through the menus and features. We haven't noticed any flaws or problems so far. I would definitely recommend this solution to other companies looking for a tool to improve their sales processes. Using Return on Intelligence has helped us collect more leads and increase our conversion rates.