The most important thing about a program like this is the interface. It's very easy to use which makes it a great program to use for any business owner or person who likes to advertise their products. I don't have any negative things to say about the program but I will say that there are some things you should know before you use the program. For example, you should know how many people are in your demographic so you can target them with your ads. Otherwise, it might be hard to get results. There's no doubt that this program does what it says. We actually got more customers after using this program than before. If you want to improve your business, then this is for you. We also used this program to build our customer base which definitely helped us grow as a company. I like the ability to create campaigns and target specific audiences. I also like the ability to target by location and by device. I dislike that the platform is not mobile friendly and that it does not have a native app. I would like to see more integrations with other platforms and the ability to create campaigns on the mobile app. I would like to target specific audiences and locations. I would like to create campaigns on the mobile app.