I have a very small wrist. I was afraid they would be too big on the wrist. As you can see from the photos, I wear it on the second hole. I think it will fit any wrist, big or small. The design is simple and so cute. It's easy to clean. My Apple Watch is supposed to be gold, but its actual color is oddly somewhere between gold and pink (it's not rose gold). But the color of this strap still matches my watch perfectly! One thing I would like to change is the material; I wish it was more flexible. It's a hard rubber material. It's not that I'm uncomfortable wearing them, but some of the straps I've had in other materials are a little more comfortable than this one. But basically I like it!
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