I was concerned about purchasing non-Creative Memories glue for my scrapbooking projects, but the cost of CM and the inconvenience of ordering made it happen even worse logical choice. I was so happy with it! I'm glad I believed all these good reviews. One thing I noticed right away was that you only need a light touch when sticking the tape to your photos/paper. The tape is very easy to attach. With CM I had to press relatively hard. I probably use too much of this stuff, but since I have such a large stash now and haven't spent an arm and a leg buying it, I'm a lot more liberal in my use than I am. was with CM band runner. In addition, photos can be moved within minutes of applying this adhesive. After a few hours I wouldn't try. (And some materials might stick to the tape quicker, but photos on paper were fine). Can't say anything about durability yet, but so far I'm very happy with it.
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