I like how easy it was for me to understand when using BrandView's software - there are many features available which makes my job easier! The customer service team at BTG has been very helpful as well with any questions or concerns we have had so far. There isn't anything really bad about what they offer but maybe more options would be nice? We use brandview primarily in order to create an overview report showing all products from one specific category. It gives us insights into where competitors may not even know exists (or do exist) within certain categories/brands.