
The first thing that struck me was the quality of workmanship. The cable appears to be very strong, especially in the area of the strain relief. The USB-C connector is a bit wide, so it might not be ideal for some applications where space is limited. The backlight is a nice touch, with two patterns that distinguish when the cable is plugged into USB-C and when a phone or iPad is plugged into the other end. Although after a while you realized it was distracting. Let's hope the contacts on the Lightning side can withstand prolonged use.