I like that this software helps me to see my customers' behaviors in real time as well their buying patterns which are very helpful for marketing purposes! It's easy-to use but sometimes it can be difficult if you don't know how exactly what each button does or where things go once they're clicked/entered. Also there isn’t much customization of colors since everything looks similar (same color scheme). So far so good. We've been able to track our customer behavior through different channels such as social media posts & emails etc., we have also seen an increase in sales when using predictive analytics with other tools used by us at work place - Salesforce Marketing Cloud / Hubspot CRM.