I love that it can be used to track your customers through different stages whether they are new or returning users! It was great being able see where my highest converting pages were within each channel (Facebook / Instagram). Would have loved if you could filter by day so we would know which days had higher activity versus lower traffic times as well but this isn't an issue at all since there seems not much difference between them during any given time frame anyway? Not really sure what else other then maybe look up some additional features from their website - just check out how easy using tools such as Google Analytics makes tracking data easier with less effort required afterwards?! We're trying get our Facebook page going again after about 3 years hiatus due mainly because people don’t seem interested anymore once things aren;'e getting old haha!! Our goal now will hopefully make us stand apart when compared against others who haven';ve been around longer.