WRONG! I knew the low price was too good to be true. I've been using It's A 10 for many years. That's not the real deal! The bottle is matte (not the same as in the photo). I thought maybe the company used new packaging. I can't find any evidence of this on their website. But the real reward is the smell. I compared my almost empty (real) bottle with a new one. They smell completely different. Don't waste money!
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