I love this product. It's biodegradable and smells nice. Several reviewers have mentioned that it's not a concentrate because it's not diluted, but that's not what they mean. It focuses on how laundry soap; You don't dilute it, but you don't have to use that much either. I used to buy Dawn because it was cheaper, but I wanted to try a more sustainable option. I got a 500ml bottle as a test (it's actually more expensive than this!) and this little thing lasted us 8 months. before it got low enough to buy this refill (which is good for two if you're filling a 500ml bottle). To give you an idea of the comparison, the same amount of Dawn would last us maybe 2 months to be generous. I still don't find it cheaper, but not expensive either. I personally love this stuff because it's a great, efficient, and biodegradable option.
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