So i bought this on a whim was rushed, didnt do any research into the product, actually ordered the wrong thing but turned out to be exactly what i needed! Its crazy how things worked out, even the employee i chatted with online about the effectiveness it would have on these pair of leather vans, which needed touch ups very bad.as you can see from the first pictures. So i decided to start on a very small area in a area which wouldnt even be noticeable in the event things didnt work out. Within moments after the first small application i knew this stuff would be able to bring these shoes back to life, gradually moving from section to section with ease and minimal usage. I found that the little brush provided in the package was a little less than adequate for at least my situation, so i used a stiffer paint brush that i had from home and worked unbelievably good. I started playing with different ways of applying the product and found that "cross-hatching" style first with the grain of the horizontal then vertical or vice versa worked best and then to get the excess amounts worked in as well as ensuring the application was evenly spread out, was to use "wax on-wax off" for you karate kid fans (circular motions) both either right/left as well as up/down. I only put one application to each area then let it dry over night, and might go over it again later this morning if needed which i will update, if that process is in fact needed to be done. these pics were take prior to using this and post use, as it wasnt dry yet either. But overall so far i am beyond satisfied with the purchase of this and would recommend this to anyone with leather shoes that need a little life put back into them. Plus there is so many added benefits and things which come extra to purchasing with these kind people. But as i did you'll just have to wait and see for yourself! hope this helped and informative as i it intended to be. IF you got this far thanks for your time and have as much success with this product as i did!