I like that they support Google Analytics as well for other analytics tracking needs (eg., Mixpanel).
It's great having everything in one place! The ability to have multiple dashboards is helpful too since it gives me access from my phone when away at events or meetings - so no more searching through apps looking for reports only available via desktop/laptop computer usage!! There are some features missing such as being able to export data into Excel format but we're working towards this now after getting an update recently which has been very positive thus far. Try them out if there seems anything lacking by using their free trial version first before committing any serious funds / time etc.. We've used several different platforms over our career spans including Marketo & Hubspot plus many others along side each integration process needing additional software solutions due licensing costs associated within those programs themselves.