The platform has made my life easy when working in salesforce CRM system. It's very useful tool that helps us track our leads more efficiently than any other tools I have used before. There are some features which could be improved but overall its worth using this software since it provides me all what i need from marketing automation tool like lead scoring etc. This is really great product if you want to use Sales force CRM then go ahead otherwise just don't waste your time because there will no benefits at all. Automating data entry into SFAceCRM. And also creating custom fields through API integration.