Description of VICS - Vendemore Analytics
With a decade of experience of Global Account-Based Marketing, Vendemore offers ABM as a managed service. We work with global Fortune 2000 companies to win big deals with their strategic accounts, whether it is prospects or growing existing top accounts. Using digital ABM as effective and efficient as possible means being relevant and specific for each target account by mixing content, media and budget per account.
The marketing budget is traditionally spread evenly over all accounts in terms of money and effort which means that you are spending too little on key accounts and overspending on those less valuable. Traditional tools also focus too much on select individuals found in acquired databases which in turn means that you are reaching an inadequate amount of key decision makers.
Sales in turn is unable to influence an adequate amount of individuals in the top existing and new accounts leading to longer sales cycles and lost deals. We work with each Account Plan to mix a unique set of ads per account, with its own budget, frequency and reporting.
With Vendemore’s managed service, marketing and sales can work together in the pursuit of key accounts while Vendemore supplies Actionable Sales Insight on which accounts, departments and solutions to focus on to move more efficient towards and beyond the sales targets.
Vendemore was the first ABM company to be named “Gartner Cool Vendor” 2016
Why B2B companies need ABM http://vendemore.com/introduction/
