It's easy to use, it has an excellent CRM function. The UI is pretty good and very modern with some nice features like drag&drop. This makes creating forms really quick which is great when you have multiple users or customers that need different fields entered into your database. I wish there was more customization options within the system itself as well as a few custom components available so we could build our own modules but that's not something they support. We've been able to solve all of our customer service needs by using this platform through both internal employees and third party vendors who work with us.