Review on Mintel In-Store by John Brazington

I use it for research to get an estimate about how many items are sold by each retailer store or outlet etc.. Sometimes its difficult when there is no picture but i usually manage with just reading text only if needed some info from this survey which has been very helpful especially since we have so much information online now! The layout sometimes seems too confusing as well because all those pictures make me feel dizzy :P But once again not that big problem either!! It definitely helps us getting more data related to our business plan & forecast :) And also allows employees who works under different geographical area (different state/country) know their competitors better than they thought before! A good tool for research. Data is accurate with no bias or preference. Easy to use. Some useful features include search, filters, compare to competitors, etc. The data are not updated frequently so sometimes outdated. I recommend using this as a guide, since it is not always up to date. We use mintel In-store to help us decide our product positioning. We have used several other tools and none give us the same results. This is one of the most reliable.