The dashboard view of all active deals, deal stage wise progress.Insight about which are best suited lead source for particular target customers/marketing campaigns etc can be easily understood from this tool.The application has been developed keeping in mind user experience aspects only so it's not easy to use by new users or non technical people. I like most how easy logiklu makes data entry process easier than any other tools available out there. It helps me track my efforts towards achieving business goals alongwith tracking performance metrics such as conversion rates & ROI.