After trying a competitor's cable, it broke when I seemed to pull on it too hard. :) I had a feeling that durability would be an issue when I first opened the one. When I received this cable I was thrilled to see that it had become more durable. I installed it (ran it through multiple conduits in the room) and had no problems. So far it does what it's supposed to do and I can't ask for more. It's thin and pliable, but not too thin and feels cheap. Costs money. I also got a nice little bonus in the package: a matching iPhone cable, which turned out to be just what we needed! So far this has worked well too and I will now buy them from this source as well. How they get you: The first one is free. :)
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