I like that it is easy to use, has great analytics capabilities - both in terms of data collection as well as reporting/analytics tools are very robust (I can't think about anything at this point). It's not cheap but if you're looking into something with good ROIs then try out some demos first before buying because there could be better options available! We've been able to measure our customer engagement through their website using A1Cubes platform which gives us insights into where they spend most time online & what content performs best so we know how much traffic should go towards specific pages or campaigns etc., thereby improving conversion rates across all channels including social media marketing activities such as Facebook ads.