The most useful feature is the heatmap tool which shows all the data we are looking for. When I am designing new marketing programs for each product I can just use this tool without any worries. Some features are not easy to interpret in my situation which are very hard to make changes because of this. It can be difficult to see certain things if you have only basic knowledge on graphic design software used for creating graphics before. Use it in creating marketing tools so that you could show everything about product you are selling. It makes designing more efficient. The best part is that we can see where our visitors are coming from to reach out them or not! We have been able to find new ways of reaching people online in order to grow our business. Before using this software I never knew how many people were actually searching for my products. It was difficult to track all these users because they used different platforms like Facebook, Instagram etc. This has helped us to understand better who are our customers.