I like how easy it is to add images or links when writing my posts, plus you can customize colors for any page of your website! Sometimes there's lag time between adding content from another site (like Instagram) which makes it difficult to post at exactly correct times; but overall this has been an excellent addition with minimal impact so far - definitely worth trying out if you're looking into ways in improve SEO/traffic flow through social media channels.
The ability to create custom color themes that match our branding helps keep us consistent across all marketing platforms we use.