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Akamai Media Analytics Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Content Marketing

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Description of Akamai Media Analytics

Media Analytics is a self-service SaaS solution designed to provide reporting for actionable insights to help support strategic decision-making. Our robust solution offers a rich variety of client-side metrics and dimensions to enable as much flexibility and granularity as needed for visibility into video performance and your audience's viewing experience.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Happy With Our Decision To Sign Up For Web Analytics

The ability to see what our users are seeing, when they are seeing it and how long they are spending within each site. I love that we can see where our users are coming from and how they are finding us! It has been very helpful in understanding what our users are looking at and when they are doing so. We are definitely able to see trends in our data and adjust to that knowledge. Sometimes it takes a few weeks for the analytics to show up. There isn't anything that I dislike about this product…

Pros
  • Ability To See What Our Users Are Seeing
  • Great For Tracking User Activity
  • Easy Interface
  • Has A Simple Layout And Is Easily Accessible From Anywhere In Website Or Application.
  • Very Clean Design
  • Looks Professional On All Devices & Platforms Used By Us (iPad/iPhone / Android Phones)

Revainrating 5 out of 5

Excellent SEO tool for any marketing professional

The ability it provides me with, in order understand where my traffic comes from or what content performs best across platforms (mobile vs desktop). Also I can see how well certain videos are performing within each platform - this helps us make decisions about which channels we should be investing more time/resources towards! It would have been great if there was an option that allowed you export data directly back out so one could analyse their own statistics without having access through…

Pros
  • How simple to use; not too many clicks between setting up accounts for websites.
  • Easy setup via excel sheet
  • Reporting functionality is very effective when monitoring client trends / usage metrics over past 3 months period
Cons
  • Nothing

Revainrating 5 out of 5

Great for Tracking Video Streaming Across Platform

I like that it can be used with multiple platforms, so if you are using one platform but want more data from another then this solves problems in my opinion! It’s not always accurate which makes me feel uncomfortable when we do reports or analytics at work sometimes they have issues showing us what content people were looking up etc., But overall its great because all our clients use different streaming services (netflix) through out their network/channel partners - therefore having 1 service…

Pros
  • Easy to learn for beginners.
  • Simple interface
  • Has variety options such as video views& playbacks,
  • Can track traffic sources easily within dashboard view too(browser)
  • Keeps logs easy also very simple log viewer tool available
Cons
  • Mostly okay, but...