The ability it provides me with, in order understand where my traffic comes from or what content performs best across platforms (mobile vs desktop). Also I can see how well certain videos are performing within each platform - this helps us make decisions about which channels we should be investing more time/resources towards! It would have been great if there was an option that allowed you export data directly back out so one could analyse their own statistics without having access through another provider like Google analytics etc.. This service has helped our team at work immensely by allowing easy tracking throughout all aspects relating online media consumption including social networking sites such as Twitter & Facebook.