I like how easy it was to set up my first campaign; there were no technical difficulties! The reporting system has been great so far too - we have never had an issue where our data didn't show correctly or something went wrong when sending out campaigns in general (we usually use AWeber). Sometimes you can get stuck waiting at certain points during setup though which isn’t ideal but nothing majorly frustrating either way- just takes some time getting used to everything as well :) We are using this primarily because of its ease of implementation compared other solutions that required more complicated setups/tools etc., such as Hubspot & Salesforce CRM integration plus also being able to target specific audiences within each segment from one platform instead having multiple platforms doing different things all separately would be very useful now if possible ;).