As an advertiser, I love how easy it is to track my placements across multiple websites using PL's platform. The data that they provide is very detailed as well. Also their customer support has been great! We've used them since 2013 but have never had any issues with them. They do offer different types of packages depending on your needs. Placement reports are not always accurate so we sometimes have to manually verify our own stats ourselves. Tracking sites/pages we're advertising against other providers is also something that can be improved upon. Make sure you talk to someone at PLL who knows what they're doing when setting up campaigns, otherwise you could end up spending a lot more than you need if there are errors in your reportings or misinterpreting some details (like dates). It helps us better understand where our ads are being displayed so we.