Review on Wide Mouth Opening Welded Soft Cooler: Spacious, Insulated, and Leak-Proof - BUILT's Arctic Ice 5234144 by Adam Matthews

I bought this to use on a long haul/glamping trip and also for boating as I was trying to save some money (bought instead of Yeti) and I also liked the way he looked . It is not suitable for all of these purposes. Even in a car with tons of ice, reusable ice packs, and the A/C running all the ice melted within 6-8 hours and our drive was 10-13 hours a day so we hoped this would keep the items cold. at least for this period - definitely not! Basically it was necessary for my husband and daughters to milk my husband's cold milk for cereal, toddlers love to drink milk first thing in the morning and before bed. Eventually, even with the ice off, we didn't keep the milk cold enough (although I was cold at the time of pouring) and the daughter became nauseous from the spoiled milk in the car and vomited. not a very good experience. In real heat on a boat it can take 2-3 hours. The ice melts within 3. I recommend spending the extra 100.00 and buying the Yeti as my friends love them and they work much better for longer periods of time.