I like that it allows me to trigger an alert when my users enter or exit certain areas of a store, which helps with our customer service process. The pricing is also reasonable considering how many alerts are sent out at once during peak times (we send hundreds per hour). There's nothing about this product we dislike so far! We have used other similar products before but none were able to do what this one does - keep track of where people go within stores after being near specific points/areas. It has helped us greatly improve conversion rates because now we know who needs help faster than ever!