I chose this shampoo after getting a bad hair color from another company which left my hair brittle and damaged. The color didn't last either so I wanted to make sure I could keep the light purple and cobalt blue Joico product for as long as possible after using it with shampoo and conditioner. They work great and in fact sometimes I take out the conditioner and let it sit a little longer. It feels great and has made my hair healthy again. Very happy with this product!
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