It has been very helpful as we are able to manage our campaigns across media platforms like Facebook Ads seamlessly from one platform with this tool! I have not found anything that could be improved upon currently but everything seems perfect so far! This software helps us optimize budgets better compared other tools available at market price where you pay for clicks without considering performance of your ads over time or cost per click (CPC). We can set up rules according what works best when it comes down converting leads into sales using various criteria such an ad copy etc.,.