Review on Tapreason by Michael Colley

It helps us to understand our customers better, our business objectives are met with this tool very well. We can get insights from data analytics as well as insights from machine learning so that we can make decisions accordingly. The tools available here is not user friendly. I have faced issues while using it because of its complexity which makes me feel less professional when working with TPRS. I would recommend everyone to try tap reason even if you are just getting started with marketing automation software. They help us to improve conversion rates by analyzing customer behavior.