It's easy enough for anyone with basic computer skills to use. The interface is simple and intuitive. I like how it allows me to easily change/update my ads without having to call someone over everytime something needs changed. Also, the support team at city screen are friendly and helpful! Nothing so far but I am still learning more about this product. We have been able to stream our live events through our digital screens which has allowed us to reach out to many people who wouldn't normally attend an event that we host (in person).