The ability that I have been able build my own custom forms using various fields from our database which allows me flexibility when building user experiences without having access all at once! There isn't much else about this product as others mentioned but maybe their customer support could be improved? We were looking into solutions specifically geared towards CRM integration such us Salesforce & Hubspot so we didn’t need anything too complicated here however what they do offer works well enough if not better than most competitors products available today.- Integrates seamlessly w/SalesForce,- Automatically uploads images directly onto leads record after scanning barcode-, Easy tracking via dashboard viewable by anyone within team including sales reps.,.