The platform has been easy for our team, which includes both marketers & product managers from different teams within Woot! It's helped us have more control over what we want posted in terms or when it gets published (we can even turn off certain posts if they don't meet criteria). There are some really nice features like being able post photos directly into your account so you're not limited by just text only content. We've realized how important consumer feedback actually becomes once people start seeing other peoples' thoughts about products/services - this allows them to form opinions faster than waiting around through wordofmouth alone.