I like that they have so many options available when creating an incentive program! They are very thorough in helping you design your incentives correctly from start to finish.
The website is also user friendly which was great since we didn't know what our target market would be or how much traffic there might be online. We were able to create two different programs within one week of signing up (one being a referral only). It's really helped us reach out to people who may not otherwise come into contact with our business because we're located outside of town.